Inside Texas Made Lures - How Custom Fishing Lures Are Made

Eduardo got an exclusive behind-the-scenes look at the Texas Made Lures workshop, where every soft plastic bait is designed, poured, and packaged by hand. Walking through the shop felt like stepping into a candy store for anglers, surrounded by colorful plastics, molds, glitter, and the equipment used to create the lures that have become popular with Texas saltwater fishermen.

During the visit, the owner Gabriel Flores Jr. shared how Texas Made Lures began as a father-and-son project before growing into a full-time business. What started as a simple hobby eventually became a daily operation, with countless hours spent experimenting with colors, perfecting new designs, and producing enough inventory to keep up with demand. Eduardo learned that every lure requires patience, precision, and a willingness to start over when a new color combination doesn't turn out as planned.

The highlight of the tour came when Eduardo had the opportunity to make his very own custom lure. Guided through the injection process, he filled molds, opened them once the plastic cured, and saw firsthand just how much work goes into producing even a single bait. The experience gave him a new appreciation for the craftsmanship behind every lure anglers tie onto their line.

Beyond lure making, the conversation turned to fishing techniques, choosing colors based on water conditions, reading structure, and finding productive water. By the end of the visit, Eduardo walked away with far more than a custom lure—he gained valuable knowledge from Gabriel and a deeper appreciation for the dedication required to build a successful family-owned business.